Hello there! I always appreciate the people who take the time to read the about page so a big thank you for reading this.

My name is April (not named after the month, but a character in Dallas), I’m twenty three years old (which, I’m still not comfortable saying out loud) and I’m based just outside London in the UK. I’m originally from Lincoln, which is in the East Midlands in the UK and considerably cheaper than where I live now (and I’ve still not really got used to the price change!).

Ever since I can remember I’ve been obsessed with clothes and style. From a penchant for a pink fluffy coat and matching handbag as a toddler to a continuing and never-ending love for vintage fashion. As I got older I turned to films for style inspiration, in particular anything 80s (hence my strange love for shoulder pads), especially if it features Winona Ryder. My favourite fashion periods are the 50s, 60s and 80s but I constantly flit between decades depending on what is inspiring me. My style icons range from someone I just saw rocking a beret on the street to Audrey Hepburn (who I will try to emulate in whatever small way I can).

I also love vintage because I love sustainable style and my looks will often feature sustainable, ‘slow fashion’ pieces, as well as vegetarian/ vegan products. I hope to inspire to shop smart, even if I don’t!

I hope my small corner of the internet can provide some solace and please don’t hesitate to get in contact.