For those of you who don’t know already, I’m still what I would describe as fairly new to Youtube. I remember my sisters when they were younger (and still today to a certain extent) enthusing over their favourite Youtubers, and they even went to Summer in the City (while my mum and I strolled around London doing touristy things). But, I just never really got into the Youtube phenomenon in the same way they did. I only went to Youtube to listen to music and watch music videos- I also had seen the occasional viral video from there (but still far less than anyone else). A year or so ago however I decided to actually start to check out some more channels, as Youtube was now everywhere. To be honest, I’m not really sure who I first subscribed to but I think one of the first Youtubers I watched was grav3yardgirl through a recommendation from a friend, along with Zoella (if you’re British you just cannot not watch Zoella or escape her- don’t worry Zoella lovers I’m not slating her).
It did not take long before I became completely obsessed. As not only is there some amazing content out there but Youtubers and the way fans interact with them is something I also find fascinating from an academic perspective. We also live in a place now where people’s careers can be Youtube, and consequently recently there has been more and more controversy about sponsorship, affiliate codes and how much Youtubers earn. At the same time revenue from videos has decreased, and videos are becoming monetised less and less (and disturbingly a lot of videos with LGBTQ+ also became restricted). It’s not surprising then that a lot of youtubers have also brought out their own collaborations or products not only as a source of extra revenue, but because it’s something their passionate about and because their supporters want it.
When brands saw these ranges go well, suddenly they were everywhere. But with popularity becomes controversy. Zoella’s debut novel may have been the bestselling debut novel ever, but it has been accused of affecting literacy levels, and more famously there was a massive controversy about the book being ghost written. Emma Blackery then in reaction to the outpour of Youtuber books initially hated the idea. However, with time she changed her mind, and felt that if those books made people happy, how could she get angry about that?
For those of you who don’t know Emma Blackery is a Youtuber and musician, who rose to fame initially for a series on her Youtube channel when she read out pieces from 50 shades of grey and critiqued the novel. Although, those videos eventually got taken down due to copyright claims; Blackery continued to make comedy videos and again went viral with her video ‘My Thoughts on Google +’. Recently, she released this book I’m about to talk about, and the artwork for her EP Magnetised was featured on Apple’s Keynote for the iPhone 8 and X.
However, let’s get onto the book. From the get go it’s obvious this book’s target audience is teenagers, which since that is generally considered to be the largest viewership group for Youtubers that’s hardly a shock. Plus, I picked it up in the teenage fiction section in Waterstones so if that doesn’t clue you in I don’t know what will.
Therefore, if you’re in your early twenties some of the advice and stories in this book, although they may help you reflect; are going to come a bit late for you. ‘The Brain Stuff’ section however is relevant whatever your age. We all need reminding sometimes to take better care of ourselves and look after our mental health- this book then is something that can be there when you’re feeling down and need that motivational reminder (without feeling like you’re being lectured to).
Also, for fans of Blackery there is no denying she wrote this book. It sounds and feels like she talks, which you’ll know if you’ve ever seen any of her videos. I can already predict how the audio book will sound in my head just from reading it. Prose wise this is not supposed to be something that is hard to follow, so it isn’t, and there’s nothing wrong with that.
The section ‘Sex Talk’ is another highlight, especially for teenagers considering how sexuality and consent (at least when I had sex education) were not talked about properly in schools. I also like the way in which she talked about being able to categorise her feelings with the label ‘squish’ (a crush but without sexual desire) helped. I know a lot of people argue now that sexuality labels have ‘gone too far’ and are ‘redundant’, but when you live in a society that is so quick to categorise and define you, not having that definition available for you, for many people makes them think there is something wrong with them. Yes, in an ideal world it wouldn’t matter, and it’s nice that you don’t see gender (I’m going to be honest I think there are very few people who think this way just because the effect from society is so strong), but does that mean you should slate on something that helps other people? No, surprisingly, it doesn’t.
I also appreciated how Blackery made sure not to leave anyone out from the sexuality spectrum, including those who are assexual. While there was no talk about questioning your gender (from what I can remember, apologises if there is); Blackery cannot be expected to talk about everything (though I will admit maybe she should have explicitly stated this). She made it clear she was just talking about her experiences, and what she knew (that’s why in the back of the book there is helplines for people more specialised in that subject area).
I have always as well felt like honest experiences help more than well meant, but often misleading advice. Although, in one way I wish I could have read this in my teenage years; there was some chapters such as ‘Sex Talk’ that would not have applied, as Emma’s problems came from problems with crushes, and that would have involved me actually becoming involved in that area of my life.
The ‘Education (and making the most of it)’ section of the book is going to be painful for anyone who has gone to university. I don’t mean this as a disservice to Blackery, I mean it in the sense that the job market nowadays is hard (see my post Post University Panic for more) though I do think some of Emma’s CV tips are well worth taking a look at.
Overall, the book is half memoir, half advice. A quick guide to help you along in your teenage years by someone who can actually remember them. Not to say that’s its not still useful if you’re past twenty. The mental health section is definitely a must read (and as I mentioned there are also helplines at the back of the book to help with a variety of different issues). The book shows that Emma cares about her fans, and wanted to write something they could appreciate but would also hopefully be useful for them. That is something I can definitely respect.
So will I be reading sections of this again? Definitely. Do I regret buying this Youtuber’s book? No. And I think if you take anything from this review those two statements are definitely a good start.
The book is available to purchase from Waterstones, and Amazon (and I’m sure a variety of other places but those two are my favourite book buying sites). You can also get a audiobook of the novel from Audible.
I hope you enjoyed this post, and my future reading plans at the moment include ‘Secrets for the Mad: Obsessions, Confessions and Life Lessons’ by the Youtube sensation Dodie Clark (due out the 2nd November) and ‘The Rosewood Chronicles: Undercover Princess’ by Connie Glynn aka Youtuber, and cosplayer, Noodlerella (also out the 2nd November).
Let me know if there are any other Youtuber books (or products!) that you’d like me to review. I’d love to also do a Youtuber music series to accompany this as well, so drop me a line if that’s something you’d find interesting.
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